Yuzu is more than a coffee space — it’s an urban retreat shaped by Japanese minimalism. The identity was designed to balance simplicity and character, with a custom typography developed to merge Japanese aesthetics with contemporary design.
Project overview
The wordmark was crafted to be versatile: it works as a full logo but also as an isolated symbol, carrying the same strength and recognition in both applications. This duality allows the brand to adapt seamlessly across different contexts, from packaging to signage.
The visual system extends into every touchpoint, creating an environment where calm and creativity coexist. Yuzu hides a backyard that feels like a little escape from the city, inviting people to slow down, share moments, or simply enjoy a pause with coffee and matcha. Minimal yet expressive, the brand conveys a lifestyle where design, culture, and taste align.
Challenges
Results
Yuzu is more than a coffee space — it’s an urban retreat shaped by Japanese minimalism. The identity was designed to balance simplicity and character, with a custom typography developed to merge Japanese aesthetics with contemporary design.
Project overview
The wordmark was crafted to be versatile: it works as a full logo but also as an isolated symbol, carrying the same strength and recognition in both applications. This duality allows the brand to adapt seamlessly across different contexts, from packaging to signage.
The visual system extends into every touchpoint, creating an environment where calm and creativity coexist. Yuzu hides a backyard that feels like a little escape from the city, inviting people to slow down, share moments, or simply enjoy a pause with coffee and matcha. Minimal yet expressive, the brand conveys a lifestyle where design, culture, and taste align.
Challenges
Results